Social Media Marketing

Social Media Marketing refers to the process of gaining traffic or attention through social media and social networking sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities. Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support SEO efforts. Many people also perform searches at social media sites to find social media content. The one common link between these websites is that users are able to interact with the website and interact with other users.

InBound can implement a comprehensive social media programme that includes:

  • A social media audit
  • The setup of social media monitoring and social media management tools
  • Content strategy including the preparation of a comprehensive editorial calendar and digital dissemination plan

InBound will also undertake to research and investigate the existence of alternative non-mainstream social networks for the possibility of niche or targeted communities active in your particular industry.

Ask Us About Social Media Marketing